11 Jun 2026

Sea Isle gets a fresh new look

For nearly 60 years, Sea Isle has been bringing the authentic taste of the Caribbean to kitchens across the UK. We’re excited to share some changes that will make your favourite brand even better while staying true to the Caribbean flavours you know and love.

What’s Changing?

Sea Isle has received a brand refresh that honours its heritage while looking confidently to the future. You’ll notice updated packaging that maintains the traditional look, but with a modern feel to reflect how Caribbean cuisine has become a celebrated part of British food culture.

We’re have also expanded the brand by bringing much-loved Island Sun products under the Sea Isle family (with the exception of Island Sun rice products, which will continue under existing branding for the foreseeable future). This means more of your Caribbean essentials under one trusted brand.

What’s new?

Alongside our core staples like flours, pulses and rice, loved by generations, we’re introducing exciting new additions:

New seasonings to help you create those authentic island flavours at home Caribbean syrups to add a taste of the tropics to your drinks and desserts

These new products complement our existing range, giving you everything you need to bring Caribbean cooking to life in your kitchen.

Why change?

Caribbean food has come a long way in the UK. From the early days of celebrity chefs like Rustie Lee and Ainsley Harriott bringing island flavours to our TV screens, to Notting Hill Carnival introducing millions to jerk chicken and rice and peas, Caribbean cuisine has earned its place as a British favourite.

Today’s home cooks are more adventurous than ever, exploring the distinct flavours of individual islands and regions. By focusing Sea Isle specifically on Caribbean cuisine (moving away from the broader Afro-Caribbean tag), we can bring you more authentic, island-specific flavours that truly celebrate the unique character of Caribbean cooking.

A cuisine that continues to grow

While our packaging may look a little different, our commitment to quality and authenticity remains unchanged. Sea Isle has always been about bringing genuine Caribbean ingredients to your kitchen, and that won’t change. We’re simply making it easier for you to find the products you love and discover new favourites along the way.

Whether you’re preparing a traditional curry goat, seasoning your jerk chicken or introducing your family to a home-cooked Caribbean classic, Sea Isle is all about helping you master the Caribbean kitchen with minimal effort.

Look out for our refreshed packaging in stores soon, and explore the new additions to our range. Here’s to the next chapter of Caribbean cooking in the UK – and to Sea Isle continuing to be part of your family’s story for many more years to come.

Find Sea Isle products in the Caribbean foods aisle at major supermarkets including Tesco, Asda, Sainsbury’s and Morrisons, as well as independent retailers across the UK.